International
Visual Communication
Design Association
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A good design is decided by a number of factors, which embody a designer’s cognition, view and control over the real world. They include free hand sketch expressing a designer's imagination of what's all known, record and capture of a fleeting inspiration, deepening and refining the continuity of design thinking, and combination of all elements to achieve a sort of balance. With the development of times, what we stand at is the gap between the past and the future. Designers are building a bridge between the world of human life, technology and business. A good idea is not to surprise us with its new forms and elements, but to surprise us with its source of seemingly ordinary daily life. Therefore, a good design is to recognize what's hidden in our lives by means of creation and communication.
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