International
Visual Communication
Design Association
As design encompasses rules, phenomena, knowledge, analytical tools, and more functions than just basic ones that must be taken into account in the design of a specific work, nowadays any designed work is made in an economic and social pattern that is more complex and less tangible than ever before. The problem faced by designers is far beyond the cultural problems about traditional design; all material space is of social significance and allows individuals to communicate with their own culture and express themselves in the scope of rationality. Designers are required to be able to capture the beauty in things, rearrange and grasp the concept of design, so that people may appreciate the characteristics of design and feel them in minds. Moreover, designers should enable everyone to observe life from a designer's point of view to strike a chord of the original meaning of design, which has profound significance for the whole human race in terms of design.